Emerging markets are shaping the future of wet wipes. As brands look to expand across Latin America, Southeast Asia and MENA, success depends on adapting to regional needs without compromising quality or compliance.

Understanding Local Preferences

Wet wipes are not one-size-fits-all. From scents to sizes, consumer expectations vary by region.

• Latin America: Larger pack sizes, citrus or baby powder fragrances and multipurpose wipes dominate shelves.

• Southeast Asia: Smaller formats with strong antibacterial claims and lighter scents perform better in humid climates.

• MENA: Alcohol-free and halal-certified wipes are key, with a preference for subtle floral fragance or fragrance-free options.

Shelf-life and storage temperatures also influence product performance and acceptance in hot or tropical regions.

Complying with Ingredient Regulations

Each market has its own ingredient restrictions and approval processes. Common pain points for brands include:

• Preservatives approved in one country but banned in another

• Restrictions on alcohol or antibacterial agents

• Local testing or registration requirements before import

AHC’s regulatory team helps clients navigate this complex landscape with up-to-date compliance support.

Localized Packaging and Logistics

Success in new regions means thinking beyond product formulas. We support your expansion with:

• Outer case and carton customization for distributor use

• Optimized container loading to reduce freight costs

Our design team also adjusts artwork to meet cultural and retailer preferences.

How AHC Helps You Succeed

We manufacture over 1 billion units of wet wipes every year across 75+ countries. We support global brands entering new markets with:

• Local market insights and product adaptation

• In-house regulatory guidance

• Reasonable MOQs and flexible production

• Biodegradable and plant-based options

• Multilingual documentation and artwork management

Whether you are entering one new market or launching a regional range, we are your global OEM partner.

Let’s Plan Your Market Expansion Together

We help brands succeed in every region with tailored OEM solutions. Contact our team to develop wet wipes that work everywhere.

sales@amhygienics.com

+86-0573-85858389