According to a new report by Grand View Research, Inc, the global wet wipes market will continue to see a growing momentum in the next 7 years. The market size is expected to grow at a robust rate, which is attributed to a worldwide growing awareness about personal health and hygiene. 

Increased interest of consumers in green and plant-based products has also spurred the emergence of more and more chemical-free products. An increasing number of new wet wipe products with high water content (99% or more) and made from 100% plant-based materials are in the pipeline globally.

The baby wipes segment was one of the key drivers of the market growth in 2020. Consumers' growing inclination to spend on babies will further fuel the demand for baby wipes. Meanwhile, green and plastic-free wipes which are biodegradable and compostable will also be the focus of even more global manufacturers.